The Black Friday Sale shopping sensation fell on Friday, 25th November 2016 this year and you probably watched people queuing overnight to get into high street shops first and then people getting pushed over and trampled on, in the rush to get the pre-Christmas bargains.
But did you queue up or “get on your marks, get set, go!”, for the doors opening at your local high street shops? I certainly did not. In fact, although I had a good look online at the likes of what was on offer at the likes of TK Maxx, I was a Christmas Sale scrooge this year and felt there was no point of just buying certain things just for the sake of it and there might be further sales to follow, which might tick the right boxes.
I certainly did not have long to wait. Along came Cyber Monday, the online shopping bonanza. The Monday immediately following Black Friday, which rounds off a four-day weekend of mega sale shopping. This year it fell on November 28.
Apparently, and without my knowledge, Cyber Monday was the world’s biggest online sales day until its rival Black Friday took over in 2014. Black Friday became a shopping sensation in America because the populace would take the day after Thanksgiving (which always falls on a Thursday) off work to have a long holiday weekend. Retailers therefore cut prices on Black Friday to get consumers into their stores to kick-start the Christmas shopping season.
By the Monday, many Americans were back at their work stations – and retailers noticed that consumers were continuing their shopping online at their office computers and Cyber Monday was born.
These sales and marketing people never miss a trick – what’s next? We must be due some other sales & marketing way of greatly increasing sales revenues in the lead up to Christmas. After all, this still leaves Tuesday, Wednesday, Thursday, Saturday & Sunday, to be covered with some special day to purchase Christmas gifts at the lowest ever price! What is they say in latin – caveat emptor – let the buyer beware!