The recently released Avon Anew Ultimate Supreme Dual Elixir is all the rage and receiving rave reviews from end users, with feedback being that this anti-ageing beauty product is far more effective than leading premium brands, at a no-brainer fraction of the price.

avon-elixir-40ml-boxed(Image Credit: Avon)

Sales and marketing literature claims after end user and other reputable sources of testing states this intensive anti-ageing system combines replenishing oils with anti-ageing serum in a unique dual formulation to great effect.

It is further claimed this improves the look of even the most advanced signs of ageing, including wrinkles, uneven skin tone, and loss of fullness and volume; and immediately boosts skin’s moisture by 796%. If so, this has got to be one of the best beauty products out there at only £28 and its hardly surprising this has taken the cosmetics market in the U.K. by storm

This new beauty product is available from or your local Independent Avon Representative after having been launched in late September 2016 in the U.K.

I have spoken with many Avon representatives and their customers and they are singing their praises and I am a great believer ‘there is never smoke without fire‘, ‘word on the street‘ and the personal recommendation of the end-users is one of the strongest sales and marketing tools out there. Albeit, I have still personally test this and its high on the ‘to do list‘. After all when Avon claim upon testing that 9 out of 10 women found this to be more effective than current products and this is reputedly 5 times more than leading brand, Clarins, its got my full attention, has it got yours?

The dual formulation has been purposefully designed to address both internal and external ageing factors. While the two elements of the Elixir are sealed not together to maintain their potency, once blended, the formulas mix seamlessly to help make better the appearance of even the most far in progress signs of ageing, including wrinkles, uneven skin tone, and loss of fullness and harmony. The Elixir formula with its unlike anything else blend of five oils greatly assists to triple the power of the serum.**

The oils in the elixir have been scientifically screened to help identify the best combination of ingredients to provide skincare benefits. Lab tests carried out by Avon Skin Care Institute scientists revealed Baobab oil and passion fruit seed oil actively assist to encourage elastin production leading to a rise in the skin’s firmness and elasticity, while also helping to enhance the skin’s moisture barrier function.*** In the intervening period of time, camellia seed oil assists to improve texture and firmness, and argan oil helps boost hydration.*** Luxurious rose oil has been selected for its well-known soothing properties.

Working as an effective combination, the oils act to help supplement the skin’s natural lipid composition, which dramatically reduces with age. Fortifying skin’s outermost structure and given assistance to its protective moisture barrier is an essential strategy in the fight against external damage that can cause premature ageing.

The other side of the elixir is a powerful serum enriched with Avon’s exclusive Celluvive plus Complex of gold peptides.  Exceptional black pearl extract and platinum minerals, which was inspired by medical research linking cellular recycling to peak cellular performance. Over time, cells in our body gather damaged and aged proteins which can overburden the cells and cause them to perform sub-optimally. Cells are prepared with a recycling system for gathering, breaking down and reusing these unwanted materials to sustain themselves, but as we get older this procedure doesn’t perform as well. Avon Skin Care Institute scientists made the dramatic and important discovery that this critical recycling process decreases with age in skin cells, but, if restored, it can lead to an increase in skin cell regeneration.

Avon partnered with a leading university in Thailand to make optimum use of the power of Tiliacora Triandra, also called Yanang – a flowering vine indigenous to Southeast Asia that has a habit of traditional medicinal use and nutritional benefits – and advanced the exclusive and US patent-pending technology found in the serum. The serum penetrates the skin’s surface to help revive ageing skin cells and restore them to a more favourable, and youthful looking condition.

When used in very close association, the oil and serum immediately boost skin’s moisture by 796% and helps to deliver noticeably younger-looking skin by two weeks. The lightweight elixir makes skin feel immediately restore a sense of physical well-being and very smooth, while bringing regenerating dull complexions, removing impurities or unwanted elements to reinvigorate the look and feel of skin’s texture, evening out tone and generally making skin appear fresher and shining.

Sales and marketing publications from Avon have made the bold statement: –

“9 out of 10 women agreed that Avon ANEW Ultimate Supreme Dual Elixiris more effective than their current product” **** 


In as little as 4 weeks, an independent dermatologist observed the following improvements:

• 97% of panelists showed an improvement in texture#
• 94% of panelists showed an improvement in clarity#
• 78% of panelists showed an improvement in even skin tone#
• 88% of panelists showed an improvement in fine wrinkling (overall)#
• 72% of panelists showed an improvement in crow’s feet fine wrinkles#
• 78% of panelists showed an improvement in forehead fine wrinkles#
• 66% of panelists showed an improvement in cheek fine wrinkles#

#Based on clinical study KGL7100

• Allergy tested
• Hypoallergenic
• Dermatologist tested
• Non-Comedogenic
• Clinically Tested

**Based on clinical comparison study on immediate moisturisation for oil & serum blend vs serum alone
***Based on testing on skin cells
****Based on those who expressed an opinion in a consumer perception study

Summary: –

The feedback from Avon, their representatives, scientists, clinical trials, and the end users has been very positive and the ‘at face value’ (pardon the pun) bargain cost of £28 is a no-brainer and very low risk cost wise. We certainly recommend a test drive, and we look forward to your feedback by emailing me at